Sheffield has long been synonymous with quality and therefore subject to the attention of counterfeiters. This protection is still required and the Company is periodically engaged in actions to prevent abusive use of the name Sheffield.
Although the Trade Marks Act of 1994 closed down the Sheffield Register, the Cutlers’ Company still controls the ‘Sheffield’ Certification Mark (CM). The name Sheffield is protected and the Cutlers’ Company acts on behalf of the Secretary of State for Business in the approval of the use of the word ‘Sheffield’ in any business name or title.
In practical terms, this means that anyone wishing to use the name Sheffield when registering a Company has therefore to seek a letter of non- objection from us before it can be registered at Companies House.
The ‘Made in Sheffield’ brand is co-owned by the Company of Cutlers, the Sheffield City Council and the Chamber of Commerce. These were the three elements of the Sheffield Defence Committee when it began in the early 20th century.
The ‘Made in Sheffield’ mark was launched in 2005 and now has more than 200 licence holders. It is in demand as a sign of quality which adds value to products.
The Sheffield Defence Committee Report can be found in the Annual Review for 2018-2019